NYX
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NYX is a prominent American cosmetics company founded in 1999 in Los Angeles by entrepreneur Toni Ko. The company took its name from Nyx, the Greek goddess of the night, reflecting its mysterious and bold image. NYX has quickly established itself as one of the leading brands in the cosmetics industry, especially known for offering high-quality products at affordable prices.
NYX Professional Makeup prides itself on its commitment to ethical and sustainable practices. The brand is “certified” and recognized by PETA as a cruelty-free brand, meaning that their products are not tested on animals. In addition, NYX offers a wide range of vegan-friendly products, which appeals to a growing number of conscious consumers who value animal-friendly and environmentally sustainable alternatives.
NYX products have become popular worldwide and are now sold in over 70 countries. They are available in thousands of retailers, from specialized beauty and fashion stores to the brand's own stand-alone stores and website. This global presence, combined with a strong focus on quality and ethics, has made NYX a favorite brand for professional makeup artists and beauty enthusiasts alike.